Corporate Communication and Branding
SPS Certificate website: https://sps.northwestern.edu/undergraduate-certificate/corporate-communication-and-branding
The Corporate Communication and Branding certificate equips students with the versatile, dynamic writing and verbal skills needed to communicate to various stakeholders and audiences. Through courses in corporate and crisis communication, public relations, and brand management, professionals develop strategies to create effective organizational messaging in diverse formats and contexts and to apply public relations strategies that can advance brands and companies.
Corporate Communication and Branding Courses
| Course | Title |
|---|---|
| COMM_ST 261-DL | Introduction to Corporate Strategic Communication |
| COMM_ST 395-DL | Topics in Communication Studies (Crisis Communication) |
| MKTG 320-DL | Brand Management |
| MKTG 370-DL | Introduction to Public Relations |