Integrated Marketing Communications Certificate

Course Title
Certificate Requirements (8 units)
3 prerequisite courses:
COMP_SCI 110-0Introduction to Computer Programming 1
or COMP_SCI 111-0 Fundamentals of Computer Programming
or COMP_SCI 130-0 Tools and Technology of the World-Wide Web
One Statistics course (see website for approved courses) 2
One Social Science course (see website for approved courses) 2
3 core courses:
IMC 301-0Consumer Insight
IMC 302-0Research for Marketing Communications
IMC 303-0Integrated Marketing Communications Strategy
2 electives from:
Media and Message Delivery
Message Strategy and Persuasive Communications
Strategic Communications
Digital, Social and Mobile Marketing
Integrated Marketing and Communication Law, Policy and Ethics
Data Governance: Critical Issues in Digital Marketing Communications
Finance for Integrated Marketing Communications
Special Topics
Analytics for Social Good
Theatre Marketing

Journalism students may use JOUR 377-0 Knight Lab: Data Analysis & Visualization in place of the Computer Science pre-requisite requirement