Integrated Marketing Communications Certificate
Certificate Requirements (7 units)
Students apply into the IMC Certificate during their first year or sophomore year. Students must complete two prerequisite courses and earn a minimum cumulative GPA of 3.0 in those course. Students must earn a cumulative GPA of 3.0 in the five IMC courses to achieve the certificate. The Integrated Marketing Communications Certificate consists of the following requirements:
Prerequisite courses (two units):
One Statistics Course
| Course | Title |
|---|---|
| CSD 304-0 | Statistics in Communication Sciences and Disorders |
| ECON 281-0 | Introduction to Applied Econometrics |
| IEMS 201-0 | Introduction to Statistics |
| IEMS 302-0 | Probability |
| POLI_SCI 312-0 | Statistical Research Methods |
| PSYCH 201-0 | Statistical Methods in Psychology |
| SESP 210-0 | Introduction to Statistics and Research Methodology |
| SOCIOL 303-0 | Analysis and Interpretation of Social Data |
| STAT 202-0 | Introduction to Statistics and Data Science |
| STAT 210-0 | Introduction to Probability and Statistics |
One Microeconomics and Social Science Course
| Course | Title |
|---|---|
| ECON 202-0 | Introduction to Microeconomics |
| MMSS 211-1 | College Seminar: Social Science Theories & Meth-First Yr |
| ANTHRO 211-0 | Culture & Society |
| COMM_ST 205-0 | Theories of Persuasion |
| PSYCH 213-0 | Social Psychology |
| PSYCH 228-0 | Cognitive Psychology |
| SOCIOL 215-0 | Economy and Society |
| SOCIOL 316-0 | Economic Sociology |
Certificate Courses (five units):
| Course | Title |
|---|---|
| Core Courses (3 units) | |
| IMC 301-0 | Consumer Insight |
| IMC 302-0 | Research and Data Analytics |
| IMC 303-0 | Integrated Marketing Communications Strategy |
| Electives (2 units) | |
| IMC 304-0 | Digital Media Strategies |
| IMC 305-0 | Analytics to Activation |
| IMC 306-0 | Strategic Communications |
| IMC 307-0 | Digital, Social and Mobile Marketing |
| IMC 309-0 | Social Networks |
| IMC 310-0 | IMC Law, Ethics and Technology |
| IMC 311-0 | Digital Governance |
| IMC 312-0 | Finance for Integrated Marketing Communications |
| IMC 313-0 | Visual Communication |
| IMC 314-0 | Branding in the Digital World |
| IMC 320-0 | Visual (Re)Presentation: Image, Culture, and Meaning |
| IMC 390-0 | Special Topics |
| IMC 399-0 | Independent Study |
| Students may petition to use JOUR 320-0, JOUR 377-0, ENTREP 331-0, IEMS 365-0 or THEATRE 397-0 to count as IMC electives | |