Entrepreneurship & Innovation (ENTREP)

ENTREP 310-0 Personal Branding (1 Unit)  

This course meets a core requirement for the undergraduate minor in entrepreneurship. It is designed for freelancers, artists, and individual entrepreneurs who are looking to grow their careers. Students will learn how to use marketing and brand-building tactics in the service of their own goals and will be challenged to identify and pursue new professional opportunities. As part of their work in this course, students will create assets related to their developing brand, which may include social media content and a personal website.

ENTREP 325-0 Engineering Entrepreneurship (1 Unit)  

This experiential course is a capstone option for the undergraduate minor in entrepreneurship. It is also a valuable course for graduate students in engineering fields. The goal of the course is to introduce students to innovation-driven entrepreneurship, a process by which emergent technology serves as the catalyst for new venture formation. In partnership with Northwestern’s Innovation and New Ventures Office, this course challenges student teams to develop strategies for commercializing cutting-edge technologies. Each year, the course focuses on a significant innovation space. Taught with IEMS 325-0; may not receive credit for both courses.

Prerequisite: ENTREP 330-1.

ENTREP 330-1 Startup Accounting and Finance (1 Unit)  

This class teaches students how to manage the finances of small and early-stage businesses using accounting software. Students also learn foundational accounting principles, and will work in teams on projects driven by case studies.

ENTREP 331-0 Entrepreneurial Sales and Marketing (1 Unit)  

This course meets a core requirement for the undergraduate minor in entrepreneurship. The goal of the course is to teach students about the tools and strategies that startups use to generate revenue. It covers a broad range of topics related to sales and marketing including branding, positioning, lead generation, direct selling, social media, content marketing, influencer marketing, SEO, paid search, email marketing and other current trends. The class is a mixture of lecture, breakout groups and guest speakers.

ENTREP 340-0 Innovate for Impact (1 Unit)  

This experiential course is focused on venture creation in the social impact space. Interdisciplinary teams of students use human-centered design and lean start-up principles to develop an impact-focused product or service and a plan to bring it to market.

ENTREP 425-0 Consulting for Wearable Technology (1 Unit)  

This course presents students with the opportunity to build consulting experience, and challenges them to create commercialization strategies for emergent technologies being developed in the Querrey Simpson Institute for Bioelectronics led by Professor John Rogers. Students work in small consulting teams as they interface with real client companies in the biosensor/wearable technology space. Over the course of the quarter, students will learn to manage technical and market risks, deal with the complexities of intellectual property, and navigate the diverse worlds of science and business.

ENTREP 470-1 NUvention: Medical Innovation (1-2 Units)  

NUvention: Medical is designed to expose students to the holistic process of developing and commercializing new medical technologies through the lens of a startup. A partnership between four Northwestern schools, this class brings together students in interdisciplinary teams to simulate the ways in which medical innovations evolve from clinical needs and become viable ventures. Over the course of six months, students engage with challenges tied to product development, intellectual property, industry regulations, and business modeling as they learn what it means to be entrepreneurial in the medical technology space.

ENTREP 473-1 NUvention: Web and Media (1 Unit)  

NUvention:Web is an interdisciplinary experiential learning program designed to expose students to the entire product and business development life cycle for a software company. Students work in teams on project ideas from their peers. An advisory board of alums coach students through the development and launch of their business.

ENTREP 473-2 NUvention: Web and Media (1 Unit)  

NUvention:Web is an interdisciplinary experiential learning program designed to expose students to the entire product and business development life cycle for a software company. Students work in teams on project ideas from their peers. An advisory board of alums coach students through the development and launch of their business.

ENTREP 475-0 NUvention: AI Analytics (1 Unit)  

NUvention: AI Analytics brings together students from across Northwestern schools to build technology-based ventures that focus on the intersection of artificial intelligence (AI), analytics, Internet of Things (IoT), and entrepreneurship. The course is designed to expose students to all aspects of venture creation in the AI space by combining business strategy, technology development, and mentorship. Through a series of tech talks, students are also introduced to a wide range of subjects and industry experts who present on topics related to AI and analytics, including computer vision, natural language processing, machine learning, smart IoT devices, cloud infrastructure, real-time data processing, cybersecurity, and AI ethics.

ENTREP 476-0 NUvention: Arts and Entertainment (1 Unit)  

NUvention: Arts and Entertainment brings together students from across Northwestern schools to work in interdisciplinary teams on the creation of new ventures in the arts and entertainment space. No specific genre, form, or medium will be emphasized; students are encouraged to explore ideas in a wide range of areas, including music, theater, television and the visual arts. They will learn a process of innovation and venture development that can be applied in multiple contexts. Students will be challenged to think about the role of technology in shaping the future of the arts and entertainment industries, and will interact with industry veterans who may provide feedback on their projects. Taught with MSLCE 545-0; may not receive credit for both courses.

ENTREP 490-0 Product Management (1 Unit)  

This course aims to enable students’ entrepreneurial success while challenging them to build the best product they can possibly build by using key insights from entrepreneurs and product managers at successful companies. The course focuses on customer problems, customer research, simple MVP tests, market requirements, product requirements, and product vision decks. By the end of the quarter, students will be well-versed in the fundamentals of product management. Taught with MEM 490-0; may not receive credit for both courses.

ENTREP 495-0 Special Topics (1 Unit)  

Topics selected from work of current interest in entrepreneurship and innovation. May be repeated for credit.

ENTREP 499-0 Projects (Research) (1-3 Units)  

Special projects under faculty direction. Permission of instructor and department required. May be repeated for credit.